Marketing 101: A Guide To Winning Customers

Course Description

The American Marketing Association defines marketing as, "The process of planning and executing the conception, pricing, promotion, distribution of ideas, goods and services to create exchanges that satisfy individual and organizational objectives." Marketing is used to get the attention of potential consumers, motivate them to obtain your goods/services, and to get them to contain to obtain your goods/services. Marketing theory is made-up of the 5 P's: Product, Positioning, Place, Price, and Promotion. Each "P" contributes to your marketing mix.

Only a proportion of the population is likely to purchase your goods/service. It's important to strategically pitch your sales and marketing efforts to the correct niche market to be more productive and not waste your resources or time. This course contains a 26 part video lecture for you to view and common marketing terms and definitions that you should know.

How To Take This Course

     1) View the Lecture.

     2) Read and study the Glossary terms.

Before You Begin

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Advisories And Notices

This website is not a credit or certificate/degree granting program. This content is freely available as an educational resource for faculty, students, and self-learners.

* No instructor or moderator is present. Click here if you need assistance or have questions.

* This course/tutorials was created by Small Business Administration (US).

* Any reference obtained from this server to a specific commercial product, process, or service does not constitute or imply an endorsement by SBA or the United States Government of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the SBA or the United States Government.

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