Franchising Basics

Course Description

In its simplest form, a franchise is a license to use the name, trademarks and proprietary products of an existing company. Owning a franchise will allow you to distribute the company's products as well as utilize their business systems. These may include national marketing, advertising, human resources, accounting, point-ofsale information, site selection, and site acquisition.

In exchange for these rights and services, the franchisor receives an upfront fee for the rights to a geographic area, as well as royalties based on sales.

Franchising is a proven, systematic approach to starting a business and staying in it. A good franchise offers experience, name recognition, group purchasing power, training and ongoing support, as well as the support of other franchisees. At its core, franchising is a strategy designed to gain disproportionate market share. When franchising works well, it works incredibly well.

How To Take This Course

     1) View the Lecture.

     2) Read and study the Glossary terms.

Before You Begin

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Advisories And Notices

This website is not a credit or certificate/degree granting program. This content is freely available as an educational resource for faculty, students, and self-learners.

* No instructor or moderator is present. Click here if you need assistance or have questions.

* This course/tutorials was created by Small Business Administration (US).

* Any reference obtained from this server to a specific commercial product, process, or service does not constitute or imply an endorsement by SBA or the United States Government of the product, process, or service, or its producer or provider. The views and opinions expressed in any referenced document do not necessarily state or reflect those of the SBA or the United States Government.

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